ABOUT


THE BRAND

CAMO is the abbreviation of “CAMOUFLAGE”. Stefano Ughetti is the founder and designer of CAMO.

We develop collections with a particular attention to details. The brand’s concept is based on: Quality, Craftsmanship, Made in Italy, Contemporary.

CAMO IS CONSTANTLY EVOLVING ITS STYLE AND CREATIVE DIRECTION.

 

STEFANO UGHETTI 

In 1995 he starts his career working in an Interior Design Company “Arazzo s.n.c.”.
From 2000 to 2004 he works for Viceversa-Design Edition S.p.a, a home design company.

In 2005 he founds Superstar: a menswear concept store in Biella in Via Italia 82.Since 2007 he is Designer and Creator of “CAMO”.

THE VISION

CAMO is a coscmopolitan brand that was born from the union of italian elegance, made by cutting and fabrics choice, with a very modern taste, based on clean and informal lines.

Focused attention to technical fabrics that are mixed and increasing highlighted in all the collections.

Particular attention also to the selection of the goods in order to guarantee organic or ecological property.

The whole line is totally Made in Italy, both for the materials and manufacturing.

 

BRAND FACTS

  • Exibition : PITTI IMMAGINE UOMO Jun 2008 – Jan 2020
  • OTHERWISE FORMAL | Special fashion show by Pitti Immagine Uomo Jan 2020.
  • Special project : Camo x Guabello x Bianchi - Milano Unica Jul 2019 - Jan 2020.
  • Selected for: A short Novel of Men’s Fashion 1989 - 2019 | 30 years of menswear as seen at Pitti Uomo - Jun 2019
  • Capsule collection for Barneys NY - Ginza Shop Tokyo Japan . Camo x Barneys x Reda. Nov 2018.
  • Special project : MOSTRA MUDEC - Crafting The Future Set 2016
  • Exibition : "Il Nuovo Vocabolario della Moda Italiana" - Triennale di Milano Nov 2015 – Mar 2016
  • Uniform for MINI Genius wears CAMO Dec 2015
  • Trunk show event : NEW YORK FASHION WEEK Jul 2015

 

  • Fashion show : ARRIVO - A SPECIAL PROJECT BY STEFANO UGHETTI & MATTEO GIOLI Jan 2015
  • DIREZIONE CREATIVA DELLA LINEA UOMO SUBALPINO IN CINA Dec 2014
  • Final fashion show of GLOBAL DENIM AWARDS 2014 - AMSTERDAM Oct 2014
  • Exibition : ON STAGE ANNIVERSARY - 10 CORSO COMO Sep 2014
  • ITALIAN FASHION SHOW - HONGMIAN INTERNATIONAL FASHION CITY - GUANGZHOU Aug 2014, Aug 2015.
  • Paris final of International Woolmark Prize 2014-15 Jul 2014
  • Trunk show: Alternative Set - Pitti Immagine Uomo 86, 85, 84, 83, 82.
  • Fashion show Percorsi di moda e di successo - BUDAPEST, organized by La Sapienza University Rome May 24
  • Forests for Fashion - PALAIS DES NATIONS - GENEVE- by Michelangelo Pistoletto Mar 2014

  • Uniform for the Olimpyc Games SOCHI 2014 - Cerimonial costume for Mongolian National Team Oct 2013
  • Special project : The Corner - Vestirsi Da Uomo - Pitti Uomo 83 by Angelo Flaccavento Jan 2013
  • Fashion show : On Stage 2012 China Shanghai - Milano Unica Oct 2012
  • Fashion show : On Stage 2012 italy Milano (Ippodromo del Galoppo) - Milano Unica Oct 2012
  • Presentation : FILO - Lounge Fitting for the 36th edition Oct 2011
  • Exibition at La triennale-Milano : Concorso Internazionale di Design Pelle + Sep 2011
  • Colab GOYO Cashmere - Capsule Collection F/W11 Jan 2011
  • Part of the team : Cittadellarte FAshion B.E.S.T. 2010 - Bio Ethical Sustainable Trend Jul 2010 – Sep 2020